DEVOTED Is Featured on I'm Plastic Free
There are a lot of brands that say they're plastic-free. I'm Plastic Free exists to verify which ones actually are.
Getting listed on a platform isn't usually worth writing about. This one is different.
What I'm Plastic Free Actually Is
I'm Plastic Free is a world-first matchmaking platform built to connect eco-conscious consumers with genuinely plastic-free products and brands. Founded by Simona Paganetto, an Australian entrepreneur based on the Sunshine Coast, Queensland, the platform was built in response to a specific problem: the internet is full of brands claiming to be plastic-free, and almost none of them are independently verified.
I'm Plastic Free manually verifies each listing, reviewing products against a strict set of criteria before any brand appears on the platform. That includes checking that products genuinely contain no plastic in any food or skin-contact component, that claims are substantiated rather than marketing language, and that the brand's practices align with the platform's values across supply chain, packaging, and delivery.
Over 100 blog articles on the platform promote products that are circular, low-carbon, zero-waste, or plastic-free, each linked to studies published in peer-reviewed journals.
In 2025, I'm Plastic Free was named a finalist at the 36th Banksia National Sustainability Awards in the Healthy Planet, Healthy People category. It's not a directory anyone can pay to appear in. It's a curated, verified list of brands that have actually earned the label.
Why This Matters to Us
DEVOTED was built around one question: would we put this in our own body without a second thought?
That question ruled out plastic from the very beginning. Not because of a marketing angle, but because the research on what plastic does to liquids in repeated food-contact scenarios is detailed enough that the answer was obvious once we'd read it. That's why The Steel Shaker is 100% stainless steel with a food-grade silicone seal. No plastic, anywhere, in any component.
Getting listed on I'm Plastic Free matters because it means someone else has verified that independently. They didn't take our word for it. They reviewed the product, checked the materials, and confirmed it meets their criteria.
In a category full of "BPA-free" plastic alternatives and brands that use sustainability language without the substance to back it, that verification is meaningful. It's the difference between a claim and a confirmed standard.
Why We Recommend the Platform
If you're trying to reduce plastic exposure across your life, not just your gym kit, I'm Plastic Free is worth bookmarking. The platform covers plastic-free alternatives across beauty, personal care, home goods, food, and now fitness, with each listing manually reviewed before it goes live. There's no paid placement. No sponsored listings. Just verified brands that have actually passed the criteria.
It's doing for plastic-free what we're trying to do for the gym: raise the standard and make it easy to find products that actually meet it.
You can find DEVOTED's listing and explore other verified plastic-free brands at implasticfree.com.
